1923 Viscoloid Co., Two Celluloid Roadster Pull Toys

1923 Viscoloid Co., Two Celluloid Roadster Pull Toys

The Viscoloid Company of Leominster, MA produced these rare celluloid roadsters sometime between 1923 and 1925. Viscoloid was the trade name for the their brand of pyroxylin plastic, also known as celluloid. The company was one of the most prolific manufacturers of toys. However, after 80+ years very few of them exist today.  

The Viscoloid trademark can be seen near the left rear running board. It shows the intertwined letters VCO/USA (see photo's below).  The company started their toy production in 1923. Following a merger in 1925 the logo was altered to include a banner for the "Irwin" company. It was again revised that same year when the merged company was purchased by Dupont. 

The roadster was designed with a lengthy front hood in the style of early 1920's automobiles. The front of the vehicle was given a road roller appearance. This is because it was the only way, using blow molding, to support the front axle and remain strong. The rear axle was designed the same way, but it's less noticeable. The car itself was molded with six windows (two on each side, one front, and one back). Doors, handles, and louvers were all embossed. Most prominent are the high relief three dimensional figures of the driver and back seat kid-type passengers. Wheels, axles, and the front oval pull hitch were attached separately. 

The body was painted using an airbrush. The wheels were color molded with air brushed hubs. The paint, although sometimes irregular, is all original. These were purchased at a Bertoia auction where they were described as the best they had seen.

Size: 4".

Sold: Jul. 209

Price Sold: $ 69


Send Comments

Email Address:
Confirm Email Address:
Subject: 1923 Viscoloid Co., Two Celluloid Roadster Pull Toys

security code